How to fix the schema markup error “Invalid object type for field ‘itemReviewed’ Missing reviewed item name”

So your search console shows the schema markup error “Invalid object type for field ‘itemReviewed’ Missing reviewed item name,” and you are worried about it, Let me tell you what this error is and how we can fix it.

Understanding the Error

This error indicates that the itemReviewed property in your schema markup is not correctly defined. Google suggests that this property references a valid schema type that represents the item being reviewed. If it is missing or incorrectly specified, it can lead to invalid items not being eligible for rich results in Google Search.

Steps to Fix the Error

1. Check Your Schema Markup: Ensure that your schema markup is properly structured. The itemReviewed property must reference a specific type from Schema.org that Google recognizes. Common types include Product, Service, Book, Movie, etc.

2.Use Correct Capitalization: Make sure you are using itemReviewed with a capital “R”. This is a common mistake that can lead to validation errors.

3.Define the Reviewed Item: The itemReviewed property should be defined clearly within your schema markup. Here’s an example of how to structure it correctly:

{
  "@context": "https://schema.org",
  "@type": "Review",
  "itemReviewed": {
    "@type": "Movie",
    "name": "Inception"
  },
  "reviewRating": {
    "@type": "Rating",
    "ratingValue": 5,
    "bestRating": 5
  },
  "author": {
    "@type": "Person",
    "name": "John Doe"
  },
  "reviewBody": "An amazing movie with a complex plot."
}

4.Validate with Google Tools: After making changes, use Google’s Rich Results Test or Schema Markup Validator to check if your schema is now valid and free of errors.

5.Refer to Schema.org Documentation: Always refer to the latest Schema.org documentation for the types and properties you can use, ensuring they align with Google’s guidelines for structured data.

6.Update Nested Structures: If you are nesting your review within another schema type, ensure that the parent type supports reviews. For instance, if you are reviewing a product, make sure the outer type is Product, and then nest your review accordingly.

7.Remove Unsupported Types: If you’re using types like Service which may not support reviews directly, consider switching to a more suitable type like LocalBusiness or Product.

Conclusion

By following these steps, you should be able to resolve the error regarding the itemReviewed field in your schema markup. Properly defining and structuring your schema will enhance your chances of achieving rich results in Google Search, improving visibility and click-through rates for your content. Always remember to validate your changes after implementation to ensure compliance with Google’s requirements.