Monginis

The Monginis Bakery franchisee launched a Google Search Call Ad campaign to drive direct customer engagement and store visits. The campaign’s focus was on encouraging potential customers to place orders or inquire by calling the bakery directly.

Key Performance Metrics:

• Clicks: The ad received 137 clicks, indicating a robust interest from potential customers wanting to connect with the bakery.
• Impressions: With 577 impressions, the ad achieved a broad reach, ensuring the bakery’s message was seen by a wide audience.
• Average Cost-Per-Click (Avg. CPC): At an Avg. CPC of ₹18.48, the campaign was able to efficiently utilize the budget to gain high-value customer interactions.
• Total Spend: The overall investment in the campaign was ₹2.53K, aligned with the daily budget allocation of ₹500.00.

Campaign Strategy: The call ad was optimized to appear in search results for users looking for bakeries, cakes, or confectioneries, providing them with an immediate option to connect with Monginis. The ad content highlighted the unique offerings and quality service of the franchisee, prompting immediate calls.

The data suggests that the campaign successfully captured the target audience’s attention and achieved its goal of increasing direct customer communication. A peak in activity during the third quarter of 2023 could indicate a successful alignment with seasonal promotions or special events.

Conclusion: Monginis Bakery franchisee’s call ad campaign represents an effective use of search ads to facilitate direct business-to-consumer interaction. The campaign’s success is evident in the number of calls generated, showcasing the effectiveness of the ad in engaging potential customers.